How to Write Captions That Stop the Scroll
Whether you're a TikTok creator, Instagram storyteller, or YouTube Shorts wizard, writing scroll-stopping hooks is the key to increasing views, engagement, and watch time.
So… how do you make them stop? 🛑
🔥 What Is a Hook?
A hook is the opening line or visual that grabs attention and convinces someone to stop scrolling and start watching. It sets the tone, builds intrigue, and makes a viewer say, "Okay fine, I'll watch one more."
Think of it like a movie trailer. If the first scene doesn't hit - they're gone.
🎯 Why Hooks Matter More Than Ever
Algorithms (like TikTok's) are trained to boost content that holds attention. If people bounce in the first few seconds, your content never gets a chance.
Your job? Spark curiosity. Stir emotion. Start strong.
✍️ 7 High-Converting Hook Formulas
Here are proven formats that content creators can use today:
The Bold Statement
→ "Nobody talks about THIS mistake that ruins your growth."
The Cliffhanger
→ "I was about to delete my account... then THIS happened."
The List Tease
→ "3 reasons your videos aren't getting views (and how to fix it)"
The Relatable Truth
→ "If you've ever spent hours editing only to get 3 likes… this is for you."
The Transformation Setup
→ "Watch me turn £50 into £500 in one week"
The Myth Buster
→ "You don't need to post every day - here's what actually matters."
The Audience Mirror
→ "If you're a busy creator struggling with ideas, this will save you."
💡 Tips for Better Hooks
Start with emotion or curiosity
→ Fear, surprise, humour, relatability - emotion is magnetic.
Use "you" to make it personal
→ "You're making this mistake" hits harder than "Some people…"
Keep it short, punchy, and spoken-friendly
→ Pretend it's a text to a friend, not a lecture.
Test variations in your caption and first 2 seconds - then refine what works best.
💬 Bonus: Use Creatorly to Auto-Generate Scroll-Stopping Hooks
If coming up with hooks feels like shouting into the void, Creatorly has your back. Our AI content idea generator creates ready-to-post ideas based on your niche, tone, and goals - including hook, caption, and full description.